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When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. CR IT’S takes a systematic approach to SEO by looking at the full picture and creating content and technical strategies that improve keyword rankings and push you to the top of search results. Whether it’s a special project or an ongoing effort, the CR IT’S SEO team is ready to solve your toughest challenges and propel your business to online success.
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An SEO strategy is also referred to as “SEO approach” or “search engine optimization strategy” is basically the process of planning, outlining and implementing steps designed to improve search engine rankings. Strategy is key to your search marketing success. When we know everything there is to know about your brand, we will move on to analyzing your website. SEO starts with a comprehensive website audit and crawl.
We provide you with the complete analysis report after collecting and analyzing the data. The SEO strategy document highlights key considerations to our direction, the objectives behind what we are doing, keywords that we will target, content that we will create and finally, the KPIs that we will be looking to hit. We work on mutually agreed KPIs and these are developed with you, so as to help achieve maximum ROI. This includes:
• On-Page Optimization
• Off-Page Optimization
• Technical SEO
ON PAGE SEO
On-page SEO refers to any optimization that you control and include on your website. On page optimization is very important, it helps search engines understand your website and its content. Writing quality content should be a key aspect of every SEO strategy, quality content helps you get more visitors, lower bounce rates, and higher conversions. If your content does not offer real value or have true expertise, you will never be able to build authority.
Another aspect to be considered as part of on page optimization is user experience. We need to make sure that your users have a good experience on your site, which will in turn help achieve better traffic to your site. Internal pages linking should be done properly, and with relevance. Finally, consider if the link is navigational or transactional – don’t overkill your linking!
Everything that we do in terms of content and on-site optimization is for E-A-T (Expertise, Authoritativeness, and Trustworthiness), and this is what usually differentiates us from the rest of the SEO companies in India. In fact, this is what distinguishes us from most companies globally as well. On-page optimization techniques includes:
• Publish high-quality content
• Optimize page titles and meta descriptions
• Optimize page content
• Headings and content formatting
OFF PAGE SEO
Off-page SEO also called “off-site SEO” basically refers to the work done outside of your own website to impact your rankings within search engine results pages (SERPs). Basically Off-page optimization deals in link building for SEO. Off page SEO is a long term process. It contains getting the backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings.
Off-page SEO is just not link building, it goes beyond that. It depends on how well you are doing in creating quality links, blog creation, and submission, submission of Infographics, document sharing, and Social media sharing. These include things like:
• Social media marketing
• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing
Technical SEO is the process of ensuring that a website meets all the technical requirements of search engines. This is very important and is required to meet the goal of improved organic rankings. The important essentials of Technical SEO include crawling, indexing, rendering, and website architecture.
Technical SEO allows search engines like Google, Bing, Yahoo to know that you have a website with quality content and structure. The main goal of technical SEO is to optimize the infrastructure of a website. This plays a major role in search engines to rank you higher. Technical SEO includes:
• Site Speed
• Site Architecture
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Our SEO expert will help you boost your ranking using a smart system that simplifies the SEO work and allows you to fit your site to Google in order to rank it high in your relevant keywords. Here are the reasons why using us will benefit you.